NeoGames continues European expansion via LEIA deal

The leading technology-driven provider of iGaming and iLottery solutions and content, NeoGames S.A., announced a new partnership, allowing it to significantly expand its European footprint. On Monday, the company unveiled a new four-year collaboration with the Lotteries Entertainment Innovation Alliance (LEIA). Under the terms of the collaboration, the provider will enter five new European markets, significantly expanding its presence on the Old Continent.

It was back in 2018 when LEIA was first founded. The joint venture saw participation from the lotteries, Norsk Tipping, Française des Jeux, Svenska Spel, Danske Spil and Veikkaus, which joined forces to deliver innovative digital gaming offering for their respective audiences. The new collaboration with NeoGamesfollows a competitive request for proposal process. Ultimately, the iGaming and iLottery developer came out as the winner of the process, considering its extensive, scalable and engaging content. As a result, NeoGames' Studio, the company's in-house games studio, will deliver a wide range of portfolio that will be integrated for LEIA members that include:

· Norsk Tipping in Norway

· Française des Jeux in France

· Svenska Spel in Sweden

· Danske Spil in Denmark

· Veikkaus in Finland

The new four-year deal with LEIA complements iGaming and iLottery developer's European-facing growth. In addition to the five new lotteries, NeoGames has already established agreements with ten lotteries across the Old Continent.

NeoGames' in-house games studio is renowned for its extensive and engaging offering. Holding nearly two decades of experience, the studio delivers thrilling eInstant titles for lotteries and has developed more than 250 games that cater to the sector. Throughout the years, NeoGames Studio has secured numerous awards, recognizing its engaging and innovative content.

Morten Eriksen, LEIA's CEO, shared his excitement in a statement saying: "NeoGames is one of the leading providers within the industry, and we are sure that the individual lotteries will benefit greatly from their engaging portfolio of games." He explained that the new collaboration with NeoGames complements this goal. Finally, Eriksen acknowledged the leadership position of the iGaming and iLottery developer and precited that its content will bring benefits for the lotteries.

Hili Shakked, NeoGames Studio's Managing Director, shared the excitement of LEIA's boss. "I am confident that our range of premium games will enhance the content offering of the five individual lotteries, supporting their growth within the industry, and providing players with the best gaming experiences," he added. Additionally, Shakked said that the new four-year deal will help the studio reach new audiences. Finally, he predicted that the collaboration will deliver premium games that offer unique experiences for the lotteries' customers.

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