Martin Collins joins Soft2Bet as Chief Business Development Officer

The business-to-business (B2B) sportsbook and casino platform provider, delivering an extensive range of products that cater to gambling operators across the globe, Soft2Bet, announced a new senior-level appointment. The company announced Monday it selected the expert in digital markets, Martin Collins, for the role of Chief Business Development Officer (CBDO).

Joining Soft2Bet's C-suite, he fills in a pivotal role for the future growth of the company. As CBDO, Collins is expected to help the company grow into the dynamic vertical of online casino and sportsbook solutions, as well as the development of player account management (PAM) platforms. His strategic guidance and expert advice are expected to help Soft2Bet expand within the B2B sector, propelling its growth.

Uri Poliavich, Soft2Bet's CEO, was thrilled about the latest senior-level hire for the company. "We're happy to welcome Martin to Soft2Bet and looking forward to his vast experience and deep knowledge of our sector getting us to the next level," he explained in a statement.

Overall, Collins brings more than two decades of experience within the digital markets vertical, making him the perfect fit for the CBDO position. Moreover, he has accumulated a wide range of skills and has a track record, after being a part of gaming industry giants such as Gaming Innovation Group (GiG).

While Collins was a part of GiG, he held the role of Director of Sales and Business Development. At the time, he spearheaded the company's growth, most notably, overseeing some 21 platform deals for a single year.

Sharing his excitement Collins spoke about the unique opportunities offered by providers for the gaming sector that deliver casino, sports and PAM platforms. According to him, such providers can propel their growth, while at the same time, providing a boost for the gambling operators as well.

"Soft2bet has and continues to invest heavily in its software and technology focusing specifically on factors that can shift the dial on behalf of their customers, consistently iterating and improving their offering, ensuring the offering is cutting edge and they will not be a bottleneck for customer growth," added Collins.

Last but not least, Soft2Bet's new CBDO explained: "Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals and I very much look forward to the challenge."

The senior-level appointment comes after only recently, Soft2Bet inked a new partnership with 7777 gaming. Announced last month, the collaboration saw the iGaming developer agree to provide its portfolio of products for Soft2Bet, powering its partner operators.

Image credit: Soft2Bet