Soft2Bet signs new partnership with 7777 gaming

The provider of thrilling casino games that continues to grow its portfolio, 7777 gaming, announced Monday it signed a new strategic partnership. The company revealed it joined forces with the leading business-to-business (B2B) sportsbook and casino platform provider, Soft2Bet. Under the terms of the fresh collaboration, 7777 gaming agreed to supply its portfolio of products, powering Soft2Bet's partner operators.

By joining forces with the company, 7777 gaming expands the reach of its thrilling online casino games. As a result, Soft2Bet's B2B partners, including renowned brands such as Yoyocasino.se, Betinia.dk and Betinia.com, among others, will benefit from the provider's portfolio of more than 100 casino games.

George Wadsworth, Soft2Bet's Head of Casino, shared his excitement about the latest partnership in a statement released on September 25, 2023. "7777 gaming is a new casino content provider that we are excited to add to our portfolio. They provide a modern and unique approach to online gaming that we believe will be a welcome addition to our clients," he explained.

Additionally, Wadsworth pointed out that the collaboration will bring thrilling games to new audiences. Finally, Soft2Bet's Head of Casino pointed out: "We believe in the great success of our partnership and look forward to amazing results that are ahead of us."

The announcement about the partnership with 7777 gaming comes after earlier this year, the company revealed it secured a gambling license in Romania. At the time, Soft2Bet confirmed that the country's gambling regulator, the National Gambling Office (ONJN), awarded it with a first-class license. This license enabled the company to roll out its games to gambling operators in the country, expanding its global footprint.

Elena Shaterova, 7777 gaming's CCO, shared her excitement about the partnership with Soft2Bet. She acknowledged that the leading B2B casino and sportsbook platform provider has a strong presence across the globe. Moreover, Shaterova added that 7777 gaming is thrilled to expand its reach with Soft2Bet.

"Our games are designed to meet the needs of a variety of players, from experienced gamers to those just starting out," she added. Finally, Shaterova pointed out: "We are confident that our partnership with Soft2Bet will be beneficial for both parties and we are looking forward to working with their team of experts."

Recently, 7777 gaming inked a deal with Win2 in Romania. Per the terms of that deal, the betting and gaming operator gained access to 7777 gaming's range of marketing tools, leading online casino platform and portfolio of certified games.

Image credit: 7777 gaming