Light & Wonder enters Ontario's upcoming market

Light & Wonder, the company which was previously known as Scientific Games Corporation, is now entering Canada through the acquisition of a supplier license from the Alcohol and Gaming Commission of Ontario. This means that the company would be able to take its products to private operators- it already operates with the province.

The company has big expectations for the upcoming market on April 4 which will mark the beginning of one of the most lucrative markets anywhere in North America, and Light & Wonder intends to be a part of it.

The company intends to bring its hard-hitting products to the market and make them available to companies that wish to gain an immediate competitive advantage. The OpenGaming content aggregator will be part of the experience once private operators are allowed to roll out their platforms.

This means that anyone who is looking to partner with Light & Wonder will immediately gain access to established titles such as Coin Combo, Dancing Drums Explosions, 88 Fortunes, Chicken Fox 5x Skillstar, and many others. Light & Wonder also marks an important milestone for its own expansion in the North American continent as it has been able to secure five other jurisdictions in the United States as well.

These include West Virginia, New Jersey, Michigan, Connecticut, and Pennsylvania. Light & Wonder managing director for the Americas Robert Hyas commented on the latest success of the company. He acknowledged that this would significantly expand the company’s footprint in Ontario as the OpenGaming platform features 2,500 games developed both within the company but also featuring thousands of third-party options.

Light & Wonder remains committed to providing the necessary responsible gambling tools to ensure that players are always playing in an environment that puts their safety front and center. In the meantime, there has been no shortage of many respectable companies making a dash for the regulated iGaming market in Ontario.

Among them are established companies such as Play’n Go, Rush Street Interactive, and Penn National’s theScore. Ontario is beckoning companies from all over the world. Local industry representatives in the retail industry cautioned that retail companies may be faced with more challenges because of the pandemic and the legalization of the gaming segment before full recovery from lockdowns has been achieved.

Those fears have been dismissed though, arguing that retail would still have its advantages whereas iGaming will cater to a targeted audience instead.

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