GAMSTOP reaches 2.6m people on Twitter with #TakeBackControl2022

GAMSTOP teamed up with football clubs and sports associations in the United Kingdom to launch the #TakeBackControl2022 Day on Twitter last week. The campaign, which launched successfully, managed to reach 2.6m followers on social media and focused on helping consumers better understand the risks of problem gambling and how they can seek help.

The campaign was launched with the help of the Professional Players Federation, the Professional Cricket Association, and Crystal Palace, a professional football club in the United Kingdom. The idea behind the campaign was to demonstrate the importance of self-exclusion and how it can be an effective measure in cases where people are struggling with gambling.

The campaign took place on Thursday, September 15, and it was deemed a success by the participants. Apart from the aforementioned partners, the campaign reunited other participants, including AFC Mansfield, Oldham Athletic, Dagenham & Redbridge, Swindon Town FC, and more.

GAMSTOP CEO Fiona Palmer welcomed the opportunity to have worked with so many partners interested in helping raise awareness for problem gambling and how to best address the issue.

Palmer noted that she was grateful for the support that the company received for the #TakeBackControl2022 initiative. "By sharing information about GAMSTOP with their followers they have helped us to educate new audiences about self-exclusion and where people can get help if they need it," Palmer said, commenting on how important this launch was.

As to GAMSTOP itself, the self-exclusion program has been a dependable partner for people who seek to moderate their gambling habits. More than 315,000 people have signed up for GAMSTOP since the program was first launched on the UK market. GAMSTOP works with regulated gambling websites in the United Kingdom, and it’s expected to see more registration incoming on the occasion of the World Cup in Qatar.

Problem gambling is one of the most important aspects of the re-regulation of the UK gambling laws. Even though the Betting and Gaming Council, an industry trade body, insists that problem gambling rates in the United Kingdom remain low, there have been calls to overhaul specific aspects of the industry, including affordability checks, advertisement, and maximum betting amounts.

A long-anticipated review of the Gambling Act has been delayed repeatedly with no exact date when the document may see the light of day.

Image credit: GAMSTOP