HomeGambling IndustryFuture Anthem selects Svend Aage Kirk for Expert Advisor role

Future Anthem selects Svend Aage Kirk for Expert Advisor role

3 min. read

The pioneering AI and data science powerhouse, Future Anthem, announced a new senior-level appointment. The company confirmed earlier this week it hired the services of the seasoned gaming industry expert, Svend Aage Kirk. Joining the company, he was appointed to the role of Expert Advisor. In his new role, Kirk is going to oversee the expansion and growth of Future Anthem's Sustain AI module.

The appointment comes at a time when the company anticipates further improving customer experiences and player safety through innovative artificial intelligence solutions. The Sustain AI module is a part of Future Anthem's flagship product, Amplifier AI. Thanks to the module, operators benefit from reinforcing safer play through machine learning models that run across 35 billion betting transactions. The innovative solution helps betting and gaming operators identify risk player behavior some 72% faster when compared to standard methods.

Leigh Nissim, Future Anthem's CEO, commented on the topic in a statement. He explained: "Understandably, to date most of the industry focus in this area is on compliance, which we plan to build on by extending Future Anthem’s approach from responsible to sustainable gambling, headlining the importance of player health." Nissim spoke about Kirk's extensive experience and track record in responsible gambling and AI. "His appointment is a critical step in our vision that will see Future Anthem lead the charge in this important area of the industry, and the beginning of the next stage in Future Anthem’s journey to measuring and reinforcing sustainable play," said Future Anthem's CEO in conclusion.

Kirk was similarly delighted to join Future Anthem for the role of Expert Advisor. He outlined that the company is renowned for its quality solutions, backed by machine learning and artificial intelligence, that ultimately boost responsible gambling. "The company has a vision to blend commercial and responsible gambling, offering a one-of-a-kind suite of unmatched personalization products," added Kirk. Finally, the new Expert Advisor said: "I am excited to be a part of Future Anthem’s journey and I am confident my experience can help elevate the company to new heights in this important area of the industry."

In his new role as Expert Advisor of Future Anthem's Sustain AI module, Kirk will oversee the expansion of the product. He is expected to play a key role in the future of Sustain AI while at the same time providing strategic advice for the company.

Overall, Kirk has more than four decades of experience. Notably, he has been the CEO and co-founder of the award-winning safer gambling software provider, Mindway AI. His professional background includes other executive-level as well as senior-level roles related to marketing and sales within the gambling sector.

Image credit: Pixabay.com

03 Nov 2023
3 min. read
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