FanDuel unveils multiple responsible gaming initiatives

The Flutter Entertainment-owned premier online gaming operator in North America, FanDuel, confirmed enhanced efforts toward responsible gaming. Announced earlier this week, the company revealed it strengthened its Responsible Gaming Ambassadors portfolio and introduced different initiatives that seek to educate and raise awareness of responsible gaming tools and their importance. The announcement is in September, designated as Responsible Gaming Education Month.

The efforts see FanDuel team up with Carli Lloyd, the famous soccer icon, as well as the rising golf star, Tom Kim, who joined as the company's newest Responsible Gaming Ambassadors. The duo will help raise awareness of the importance of betting responsibly and using FanDuel's tools that allow players to control and manage their play, with features including bet, time and deposit limits, among others.

Lloyd and Kim will participate in responsible gaming content and join FanDuel's RG Ambassador, Craig Carton. Moreover, they will collaborate with the Host of FanDuel TV's Up & Adams, Kay Adams, as well as the NFL legend, Rob Gronkowski, to help promote responsible play, a statement reveals.

Additional activations throughout this month will include FanDuel's responsible gaming advertising campaign. The company released details regarding "The System," its TV creative that will mark its return. Throughout the football season, bettors and sports fans will be able to see the second part of the multi-media campaign.

Carton, Gronkowski and Adams are expected to participate in newly developed responsible gaming content for sports fans and bettors. Such content would include podcast-style discussions that will revolve around problem gambling, as well as the risks of excessive gambling. Moreover, the engaging series will promote responsible gambling tools along with other resources fans and bettors can benefit from.

Another activation that will include the trio are new social series called "FanDuel FanDial." The series will see Carter, Gronkowski and Adams engage with live video calls to surprise fans. Besides capturing the fans' genuine reaction, the new social series seeks to promote the use of self-service responsible gaming tools available via FanDuel. The unique and engaging content and fans' reactions will be posted via the operator's social media channels.

Education will be another focus that is a part of FanDuel's enhanced responsible gaming efforts. The company confirmed it joined forces with Front Office Sports for the launch of a first-of-its-kind responsible gaming educational course that will be hosted via Front Office Sports' Learning platform. Expected early next year, the unique educational course will focus on responsible gaming amid the constantly growing sports vertical.

Image Credit: FanDuel