Enteractive gets further boost from Bettor Capital Investment

Enteractive, a company that specializes in boosting player engagement and reactivating players for online sportsbooks and casinos, has received new funding from Bettor Capital Investment, which will further help the company continue to drive strong results for the company’s clients and partner businesses.

Enteractive will use the funding to further expand its reach in the US market, which is facing unprecedented growth across both iGaming and online sports betting and work on its core products, which is reactivating customers via targeted one-on-one calls and boosting engagement for already existing audiences.

Bettor Capital Investment’s investment is limited, and non-controlling and it seeks to give further teeth to Enteractive’s existing global strategy. Commenting on this fresh opportunity, Enteractive CEO Mikael Hansson has said that his firm has already cultivated a very strong rapport with the Bettor Capital team and that this new investment would be of further use to his company.

A similar sentiment was shared by Bettor Capital Managing Partner Dave VanEgmond who said that the investment firm was very excited to be backing Enteractive on its global journey. VanEgmond said:

"As online gambling markets, such as the U.S., mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition. Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry."

Indeed, Bettor Capital is pinning a lot on Enteractive’s business model and successful track record already, expecting the company to play an ever-increasing role in the dynamic betting and gaming landscape in the United States and Canada, both of which are experiencing strong growth.

Enteractive has been a welcomed partner to many businesses around the globe. The company teamed up with Coolbet in Latin America and has helped drive the operator’s engagement and reactivations as well.

Enteractive current strong forays in the North American market are just a part of the full picture for the company, as the reactivation specialist has actually been delivering across numerous markets around the globe, helping drive strong results for businesses that have trusted the company.

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