EBET strikes gold with Metagames Marketing in Spanish-speaking markets

EBET, a global provider of wagering products and technology, has revealed a new partnership with Metagames Marketing Inc, which will focus on Spanish-speaking digital and TV networks around the globe. The partnership will essentially allow EBET to position itself quickly and reliably in global TV networks through partnerships facilitated by Metagames.

Metagames will, in turn, claim a share of EBET’s net gaming revenue as has been negotiated under the original deal. Through Metagames, EBET will de facto garner access to 45 national TV networks, but this is not all. The company will similarly have access to 68 radio stations along with 65 movie theatres in different Spanish-speaking markets.

One of the biggest focuses of the two companies’ efforts will be the Latin American region, which has a strong wagering culture and interest in sports and iGaming in general. Markets such as Peru, Costa Rica, El Salvador, and others are well part of EBET’s push through this Metagames Marketing collaboration.

There will be a ton that EBET will benefit from, including daytime programming, reality TV and other consumer-focused campaigns that will help build up the company’s profile. EBET’s Karamba brand will appear during the broadcasts of programming such as "Magaly TV," "Combate," and others.

Commenting on this brand new opportunity, EBET CEO Aaron Speech said that the partnership was something that the company was definitely looking forward to and said that EBET will no doubt gain tremendous exposure with Latin American audiences thanks to Metagames.

"I am very excited for the opportunity to expand EBET's access to more countries and networks through our work with Metagames," Speech concluded. His thoughts were shared by Metagames Principal Teodoro Perez who was similarly pleased with these developments and said that the company was equally excited to be bringing EBET to market in Latin America and help build the company’s presence and brands in the region.

Perez acknowledged that this integration could be a "catalyst" of high volumes of traffic which is precisely what the company needs. EBET is still pushing toward stronger financial recovery, with the company revealing earlier this month that its net loss and adjusted EBITDA metrics have been improving over the past two months.

The company has been focusing on a new strategy that will allow it to eliminate non-material contracts and double down on wagering products that have been driving revenue.

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