Churchill Downs Incorporated signs new deal with SAP America

The leading entertainment company, Churchill Downs Incorporated (CDI), announced a new multi-year agreement with the global market leader in enterprise application software, SAP America. Under the terms of the new strategic agreement, the company was designated as the first technology partner for Churchill Downs Racetrack, the Kentucky Derby and Kentucky Oaks.

Besides a technology agreement, the new collaboration included naming rights. As a result, SAP America secured naming rights for the SAP Starting Gate Suites, a tower that offers exclusive and premium suites. Moreover, the company was designated as a presenting partnerof Churchill Downs and Kentucky Derby mobile applications, thanks to the latest collaboration with CDI.

Currently, SAP America is renowned for its innovation and dedication to helping businesses expand. The company is a market leader in enterprise application software, catering to businesses regardless of their size with the delivery of advanced analytics technologies, machine learning and other innovative software and solutions.

Ultimately, SAP America enables organizations and people to gain unique business insights, allowing them to grow beyond their competitors by leveraging innovative technology. The company's end-to-end suite of applications provide efficiencies for customers across the globe, allowing them to adapt to changing conditions.

Lloyd Adams, SAP America's President, shared his excitement about the latest collaboration with CDI in a statement. "This partnership is a great opportunity for SAP to collaborate with one of the most storied sporting events in the world, the Kentucky Derby," he explained. Finally, Adams outlined: "We are proud to work with partners who share our commitment to innovation and are excited to help CDI leverage SAP's expertise and technology to support the growth of their company."

Bill Carstanjen, CDI's Chief Executive Officer, shared the positive vibe. He added: "We are thrilled to welcome SAP as a signature partner of Churchill Downs and the Kentucky Derby." Carstanjen spoke about SAP's extensive experience and strong position as a leading supplier of software and solutions to companies across the globe. "We are excited to have SAP join our iconic brand at the 150th running of the Kentucky Derby on the first Saturday in May," he explained in conclusion.

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