Kateryna Pozdnysheva promoted to Chief Client Officer at GR8 Tech

Fast-growing business-to-business (B2B) iGaming platform and solutions provider, GR8 Tech, strengthened its senior-level team with a recent promotion.

GR8 Tech looks from within for a new Chief Client Officer

Earlier this week, the company announced it selected Kateryna Pozdnysheva for the strategic role of Chief Client Officer.

The promotion comes after the executive has proven her experience in leading GR8 Tech's CRM Business Unit.

While Pozdnysheva will retain her role as CRM Business Unit lead, she will be assigned new responsibilities that will focus on the expansion of GR8 Tech's reach and portfolio of clients.

In a statement, the newly-promoted executive acknowledged that the biggest challenge is the balance between strategic long-term goals and short-term results.

Pozdnysheva added: "The iGaming industry evolves rapidly, and our clients’ success depends on how quickly we can adapt and offer relevant solutions."

The new Chief Client Officer spoke about the responsibilities that come with the role, explaining that she will focus on GR8 Tech's overall business growth and developing new partnerships with business clients.

"This requires deeper collaboration, a clear understanding of their challenges, and the ability to quickly adapt to market shifts," Pozdnysheva revealed.

Finally, she highlighted the importance of maintaining a proactive approach and constantly engaging with the company's clients rather than only responding to requests for solutions and technology.

The executive is expected to play a key role in the company's future growth

Pozdnysheva will leverage her extensive experience, knowledge and a wide range of skills to help GR8 Tech grow.

As Chief Client Officer, she will incorporate a range of tactics, including Customer Satisfaction Score, and Net Promoter Score.

The first principle involves the assessment of satisfaction levels following interactions with business customers.

On the other hand, the latter approach will analyze and measure how likely it would be for clients to recommend GR8 Tech.

In addition, Pozdnysheva is expected to use a more direct approach by reaching customers for feedback with the help of interviews and surveys.

Ultimately, such valuable information is expected to help GR8 Tech identify potential areas of improvement and seize new opportunities to better serve its partner base.

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