The provider of digital media products and services, powering the gaming and sports betting verticals, Checkd Group, announced a new senior-level appointment. On Monday, the company confirmed in a statement via LinkedIn that it hired the services of George Webb, an expert with significant SEO knowledge. Joining Checkd Group, he was appointed to the newly created role of Head of SEO. With Webb a part of the company's C-suite, Checkd Group confirmed that it anticipates an increase in organic traffic for its international and media divisions.
Additionally, the company revealed that it plans to optimize its revenues for strategic markets, including North America and the United Kingdom. Under the strategic guidance offered by Webb, Checkd Group said that it plans to overhaul its performance marketing services. Considering his extensive experience and unique skillset, undoubtedly, the new Head of SEO is going to play an important role in the company's future expansion.
Alex Beecham, Checkd Group's Marketing Director, was excited about the latest senior-level appointment. He welcomed Webb to the growing team of experts at Checkd Group. "George’s appointment is pivotal as we expand our technical SEO skills and further our performance marketing efforts across multiple territories," added Beecham. Finally, the company's Marketing Director explained: "We are confident that his strategic insights will significantly increase our traffic and better position us to facilitate continued success."
Webb shared the excitement of Beecham. "I am thrilled to be joining the talented team at Checkd Group as it scales up its organic search operation," explained the new Head of SEO. In conclusion, Webb pointed out: "The role provides an exciting opportunity to be a part of a company at the forefront of iGaming media and technology innovation. I look forward to working to enhance performance marketing strategies and contributing to the overall success of the organization."
Before joining the C-suite at Checkd Group, Webb held multiple senior-level SEO and PR roles. His professional background includes a Head of SEO position with Engage Interactive, the leading marketing agency, as well as the award-winning digital performance marketing agency focused on PPC, SEO and content marketing, Blueclaw.
The aforementioned appointments enabled him to accumulate significant knowledge and a deep understanding of the iGaming and betting verticals. Moreover, Webb was also a part of the digital technology and experience agency, UNRVLD.
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