Bragg strengthens Italian market position with Sisal content deal

The iGaming content and technology provider, powering land-based and online gambling operators across the globe, Bragg Gaming Group, confirmed a new European-facing deal. Earlier this week, the company revealed it agreed to deliver games, powering the offering of Sisal, a leading betting, online casino and lottery operator in Italy.

Under the terms of the new collaboration, Bragg agreed to deliver Sisal games in-house developed proprietary slots that hold certification for the Italian market. As a result, new players will be able to experience hit games from Atomic Slot Lab and Indigo Magic, two of the company's studios. Thanks to the collaboration, Sisal players will gain access to quality releases, including hit games such as Sevens & Suns, Phoenix Fury and Alpha Gold from Indigo Magic as well as Fairy Dust, Egyptian Magic and Cai Fu Emperor Ways from Atomic Slot Lab.

The collaboration comes as no surprise, considering the importance of the gambling sector in Italy on the Old Continent. In fact, according to H2 Gambling Capital data, Italy's iGaming sector is expected to undergo an increase in gross gambling revenue to $3.4b in 2024, a figure that represents 16% year-over-year growth. Currently, the regulated gambling sector in Italy represents the second biggest market in Europe, falling behind only by the UK which holds a leadership position.

Karl Grech, Bragg's Head of Business Development, shared his excitement about the collaboration with Sisal in a statement. "We're committed to launching proprietary and exclusive online casino content with leading operators in the largest regulated markets in the world, and our agreement with Sisal concerning Italy underlines the success we are having in pursuing this approach," he explained.

The games Bragg agreed to deliver to Sisal will be accessible via the company's Remote Gaming Server (RGS). Currently, Bragg's RGS holds certification and licensing for the provision of casino games in more than two dozen gambling markets around the world. The delivery of games for Sisal will be completed via Bragg's content distribution deal with Microgame.

Known as a studio that delivers next-generation content, Indigo Magic develops thrilling casino games that stand out with unique features and match the preferences of players around the world. The studio leverages a localized and data-driven approach, which allows it to identify popular trends and preferences that enable its games to resonate well with a wide range of audiences.

Similarly, Bragg's Atomic Slot Lab studio is dedicated to delivering innovative iGaming content. The supplier's titles are inspired by some of the best themes, mechanics and features from land-based casino slots across North America.

Image credit: Bragg Gaming Group