BGaming grows Latin American footprint via Salsa Technology deal

BGaming, a company recognized for its high-quality certified games, including video poker, video slots, lottery, card, crash and other games, continues to expand its presence across the globe. This week, the company announced a new agreement, strengthening its presence in Latin America and Brazil in particular. The iGaming content supplier confirmed Tuesday it joined forces with one of the largest gaming technology suppliers in the country, Salsa Technology.

As a result, BGaming agreed to deliver a wide range of games, powering Salsa Technology's platform. The iGaming supplier's fan-favorite and ever-evolving portfolio of games will be integrated into the Brazilian technology supplier's platform, bolstering its offering.

Considering the strong presence of Salsa Technology, the latest collaboration reaffirms its leadership position in the market. Moreover, the company constantly grows its offering, paving the way for its further expansion in Brazil.

On the other hand, the deal represents an important milestone for BGaming as well, considering that it strengthens its position as a go-to iGaming content supplier for the region. The deal with Salsa Technology follows other high-profile LatAm partnerships announced by the company recently, including deals with Blokotech, The Factory Gaming and Betara, among others. The growth in the region complements BGaming's plan to expand, announced as a part of its business development strategy last year.

Eliane Nunes, Salsa Technology's Head of Marketing, shared her excitement about the deal with BGaming in a statement. "We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership," she said. Additionally, Nunes pointed out: "BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering."

Paulina Hovar, BGaming's Sales Manager, was just as excited about the new agreement. She added: "Our partnership with Salsa Technology demonstrates BGaming’s commitment to LatAm growth this year." Finally, Hovar said: "Salsa Technology is a well-established supplier across Brazil, and indeed LatAm as a whole, so we are delighted to provide some of our games to its customer base."

In mid-March, BGaming confirmed the launch of its games with Betsson across a number of markets in Europe. This strategic deal further propelled the iGaming supplier's reach on the Old Continent, allowing its games library to engage with new players.

Image credit: BGaming