Betsson grows in Greece, signs sponsorship with OFI Crete F.C.

Betsson Group, the leading global betting and gaming operator, announced an important European-facing sponsorship agreement.

Earlier this week, the company confirmed it expanded its portfolio of partners in Greece via a new agreement with the professional football club based in Heraklion, on the island of Crete, OFI Crete F.C.

The new agreement marks the first such deal for Betsson within the country's top football league.

The collaboration with OFI Crete F.C. reaffirms the gaming and betting company's dedication to growing its support for Greek football.

Ultimately, the deal promotes fair play and excellence on and off the field and is expected to deliver unrivaled experiences for OFI Crete F.C. fans, sports aficionados and Betsson customers.

Per the new sponsorship agreement, Betsson will support different team initiatives that will propel the growth of football in Crete.

The deal marks a significant achievement for the popular team

OFI Crete F.C. is a team with a rich history that was founded nearly a century ago, in 1925.

Currently, the team competes in the Super League in Greece and is famous for winning the Greek Cup for the 1986-1987 season, among other notable accomplishments.

Michalis Bousis, OFI Crete's President, shared his excitement about the deal with Betsson in a statement.

"Securing a sponsorship with Betsson, an international brand, is a significant achievement and a great honor for our club," he added.

Bousis deemed the new three-year agreement as "particularly meaningful" in the context of the club's upcoming 100th anniversary next year.

Finally, OFI Crete's President said: "Having Betsson’s support is invaluable, and I am confident that together, we will achieve many great things, furthering the legacy of our beloved team."

Betsson continues to expand its portfolio of customers

Thanos Marinos, Betsson Greece's Managing Director, was also excited about the new deal with OFI Crete F.C.

He added: "As we’ve done in other sponsorships, our commitment goes beyond financial support; we aim to engage with the community and support the team in achieving their goals."

Finally, Marinos pointed out: "This partnership represents a new chapter for Betsson in Greek football, and we look forward to a fruitful collaboration."

It was back in 2021 when Betsson started its expansion in Greece.

Since then, the company signed a number of important sponsorships, including agreements with the Cycling Tour of Greece and Rally Acropolis.

Now, the latest deal further complements Betsson's growing portfolio of partners.

This summer, Betsson announced a groundbreaking sponsorship with Inter, the popular football team also known as FC Internazionale Milano.

Per that deal, the company was designated as the Official Main Partner of the team.

Image credit: Betsson Group