Betsoft Gaming has announced a new content alliance that the company is signing with a prominent operator in the Latin American region. Moving forward, Betsoft Gaming will provide its titles to Cbet, a progressive sportsbook and casino platform and brand that operates in multiple regional markets, including Mexico and Brazil.
The announcement was welcomed by Cbet CCO Rebecca Soto Mora who hailed Betsoft Gaming as a supplier which has developed exciting and advanced solutions that deliver some of the best gaming experiences for customers across diverse player bases.
"We are very much looking forward to a fruitful relationship," Mora assured as part of an official statement. Betsoft is an award-winning content and studio and has most recently won two Starlet Awards in the RNG Game and Game of the Year – Wilds of Fortune categories.
Cbet players will now have access to Betsoft’s own products and enjoy a strong variety of titles, including Take the Bank, Stampede, Pop, Woodlanders, Golden Dragon Inferno, and so much more. Betsoft is also adding its own in-game tools for the games to further help Cbet streamline the offer and tailor it to the specific needs of regional markets.
In terms of promotion and retention capacity, Betsoft also deploys additional features to boost the player journey. Cbet prides itself on what it describes as exemplary customer service, which is its main asset when looking to penetrate the Latin American market, which has undergone some important changes of late.
Betsoft Gaming head of account management Anastasia Bauer was similarly pleased with the latest expansion in the Latin American market which she acknowledged was important for the company and its future growth trajectory.
"Partnering with a successful innovator such as Cbet is essential for this strategy," she explained and said that the company was very happy to focus on key markets in the region and lead to successful long-term relationships and opportunities.
Brands have not shied away from taking on the Latin American market. Most recently, Greentube signed a partnership with LatamWin to focus on further growth in Chile. Earlier in the week, Pragmatic Play confirmed a new content alliance with BetBastet, which will allow the supplier to strengthen its presence in the Brazilian market.
Betsoft Gaming is following the same trends and making sure that it remains neck-and-neck with its main competitors and firmly embedded in some of the world’s biggest iGaming markets – both established and developing.
Image credit: Betsoft Gaming