Betr announces 'group mode' feature amid new sportsbook reveal

Betr Holdings, Inc. (Betr), the sports betting platform created by celebrity influencer Jake Paul and sports betting veteran Joey Levy has come up with a new facelift and platform functionalities as part of its push in the betting market.

The soft launch of the new Betr Sportsbook comes in time for the NFL season, and it also comes with a brand-new feature, "Group Mode," which enhances the fantasy sports betting experience on Betr Picks, the sportsbook’s DFS division.

Betr continues to grow DFS and traditional sports footprint in the USA

Betr Picks has already launched in Florida and Massachusetts, with imminent launches in Virginia, Arizona, Tennessee, Missouri, Alabama, and West Virginia, New Hampshire, and Delaware next.

This puts the total tally of states where the Betr Picks DFS platform is available to 33, plus Washington D.C. All told, Betr Picks covers 65% of the country’s population, and expects to drive further inroads in the market.

The "Group Mode" feature allows sports fans to enjoy a pick ‘em product where sports fans compete against each other. Betr Founder and CEO Joey Levy has welcomed the opportunity to see the new feature and the revamped traditional sportsbook get underway:

"We are thrilled to launch Group Mode for Betr Picks and to soft launch the new Betr Sportsbook."

As to Betr Sportsbook, the platform is already running in Ohio and Virginia, but it is expected to launch decisively in even more jurisdictions.

The commercial sports betting market has been a higher bar to clear, which has made the rollout of Betr’s traditional betting product much slower than the DFS counterparts. Levy, though, has been confident about the success of the new Betr Sportsbook just as well.

Betr Sportsbook seeks to strengthen its position in the traditional betting market

He noted that Betr Sportsbook was determined to be competitive in the sports betting market at a time when companies such as BlueBet, Super Group, PointsBet, and many others have rethought their relationship with the US sports betting market and have indeed withdrawn.

Mounting expenses have also forced DraftKings to briefly and calamitously entertain the idea of a sports betting surcharge that would have charged sports fans who won a wager a small rate calculated on their winnings.

For Levy’s part, Betr Sportsbook is already on a path to ramping up its investment in the traditional vertical which makes it resilient to market forces and will allow it to compete with established sector leaders. "Significant product improvements are on the way across both Picks and Sportsbook but we are proud of the quick progress we have made here," Levy wrapped up.

Image credit: Unsplash.com