BetMGM improves verification process with Prove Identity

BetMGM has strengthened its customer verification process through a new partnership with Prove Identity, a leader in digital identity services, which will now provide its Prove Pre-Fill solution to the iGaming and sports gaming leader and enable it to run the crucial process of customer verification more reliably and more comfortably.

Prove Identity is a solution that ensures that companies smoothen their onboarding process by minimizing the friction that is usually associated with onboarding. In fact, the company’s Prove Pre-Fill makes sure that onboarding happens much quicker and incentivizes players not to give up on registration.

The solution is used by more than 1,000 businesses worldwide and its applications in the iGaming and sports betting industry are very relevant to what the companies are determined to achieve – onboard new players with minimum friction and achieve better channelization and engagement.

Commenting on this opportunity, Prove Identity Director of Digital Identity and head of Sports Betting and iGaming Tom Hill welcomed the opportunity to join forces with an innovator such as BetMGM and help it achieve better engagement and onboarding with its players. Hill congratulated BetMGM on the company’s choice to turn to Prove Pre-Fill as it yet demonstrates its commitment to the verification process and bringing only the best product offerings to players.

BetMGM CEO Adam Greenblatt was similarly pleased with this opportunity and said that his company was committed to bringing players a seamless and secure experience, with Prove Identity now a testament to that commitment.

"Prove Pre-Fill adds an extra layer of security, reduces sign-up abandonment, and improves the overall user experience by streamlining the identity verification and authentication processes. Users can now enjoy the BetMGM sports betting and casino experience faster and with greater peace of mind," Greenblatt further added.

Verification has been a key part of the overall betting and gaming experience. Thanks to Prove Pre-Fil, BetMGM players will not have to worry about sign-up and the company itself will see an uptick in users who actually complete the registration process. The tech allows for a frictionless experience that translates into higher customer satisfaction as well as stronger commercial results.

Not least, BetMGM stands to benefit in other ways as the technology will ensure that there is a smaller chance for bonus and promotion abuse, which has been a common issue for leading operators in the sports betting and iGaming sector.

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