BetMGM looked into by MGC over thousands of promotional emails

• BetMGM allegedly sent thousands of promotional emails to underage and self-excluded gamblers
• The company supposedly sent out 37,000 emails without a confirmed age for the recipients
• The MGC may launch penalties or further investigation, with an adjudicatory hearing planned

A recent meeting of the Massachusetts Gaming Commission (MGC) has highlighted a possible large-scale promotional mistake by one of the state’s leading operators.

According to commissioners, BetMGM has sent out thousands of promotional emails to either self-excluded gamblers or underage individuals, a mistake that has been attributed to a single employee who had not followed internal processes, the company responded.

Commissioner Elileen O’Brien has said that the number of emails sent to people whom BetMGM could not confirm were of the legal gambling age was "truly disturbing."

The MGC alleged that the emails were continually sent out between April 2024 and July 2025, with 3,803 people under the age of 21 receiving the promotional materials.

Emails also reached 19 people who were at the time self-excluded from gambling, and 25 people who were on the cool-off list, taking a temporary break from gambling.

BetMGM confirmed that it was unable to confirm the age of recipients for 37,000 out of 96,167 emails it sent in the Bay State, raising concerns among commissioners about the practices the company uses to ensure that it meets the state’s robust consume rprotection measures.

MGC Chair Jordan Maynard also joined the conversation and said that the regulator could not tolerate promotional materials targeting individuals not of the legal gambling age:

"Our goal is zero folks under 21 accessing a sportsbook in Massachusetts. We take this very seriously, and if something like this pops up, we’re going to take action.

MGC is now debating its options and may refer the case for further investigation and recommendations or resort to an administrative penalty outright. A new adjudicatory hearing will be set up to discuss the incident further.

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