Ulf Norder: "BGaming is set to overcome challenges and use cultural nuances to expand"

Ulf Norder has recently stepped in as the new Chief Commercial Officer for BGaming, an esteemed supplier of innovative and cutting-edge content and products for the online casino sector. Under Norder’s stewardship, the company is set to overcome various betting and gaming challenges and ensure that it continues to grow geographically and in terms of innovative designs that strike home with players. BGaming has been rapidly expanding its geographic footprint already with a strong focus on European markets, and most recently, Spain, Greece, Slovakia, and Bulgaria, amongst others. Our conversation with Ulf details what’s next for BGaming.

Q: Ulf, can you tell us a little about what drove you to make the switch and arrive at BGaming?

BGaming has a growing reputation in the industry as a dynamic, well-established company with enormous potential for growth in new markets. I'm thrilled to be joining them as CCO.

The team at BGaming are passionate and dedicated, driven by providing new slots that delight their players with an immersive, unique experience like no other. It's a pleasure to work with such talented professionals and I look forward to establishing BGaming as a market leader.

Q: What are BGaming’s immediate commercial priorities you will be working on in the immediate future?

Asia is a competitive market with huge potential to unlock and we look to expand there, to increase our market share and boost regional exposure. I'll be leveraging my expansive network to reach Asia – along with Latin America, Africa and some other regions too.

Looking ahead to next year, I'm confident Asia will be our fastest-growing market. We're determined to invest the necessary resources to ensure new markets make up at least 30% of our revenue in the next 12 months.

While regulated markets are traditionally challenging to navigate, we'd like to push on in more of these too, and meet all the regulatory requirements to eliminate crime, possible vulnerabilities and exploit loopholes and, most importantly, safeguard players.

Q: BGaming has established a firm foothold in European regulated markets. Are you looking to push well beyond that as well?

I will use my experience in Europe to help BGaming achieve its target of expansion into Bulgaria, Spain, Greece, Georgia, and Slovakia.

The thriving European iGaming market has previously seen BGaming raise its international footprint, including most recently in Romania, where we were granted a Class II license in October. I see further opportunities for growth here in the future.

Q: What are the main challenges to making BGaming’s products better known to local audiences, or do you believe you are past that?

In this ever-evolving industry, it's essential to be on the pulse of the latest trends and developments and BGaming is always at its cutting edge. We will continue to grow exponentially and entice new audiences with our imaginative products and original games.

We plan to invest in researching each region's betting and gaming challenges, cultural nuances and local business need to adapt our products to their requirements. This dynamic approach is sure to capture the attention of local operators and help us tap into new customer bases and increase our revenue streams.

Q: What can we expect the biggest innovation from BGaming this year to be, or is this best left for the right time?

This year we plan to continue investing in studying our players, collecting feedback and using this to create entertainment products. We have established a process for collecting feedback from players, constantly optimising our analytics and secured the support of partners for whom data analytics is extremely important, just as it is for us. As a result of this, we have already started developing a new game and later this year we will release our first scratch games in anticipation of the LATAM expansion.

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