Mihael Mladenov: “There is high pent-up demand to have studio content certified”

The world of certification sees studios having to overcome several obstacles to get certified across any jurisdiction around the world, and RiskCherry has sought to simplify this process and minimise any pain points for studios. RiskCherry’s COO, Mihael Mladenov, details the importance of the brand’s recent UK certification and what this will mean for RiskCherry as the company surges forward into 2024.

Q: RiskCherry has obtained certification in the United Kingdom - how important is this for your company and what fresh avenues of opportunity does this bring for you?

The UK certification is a major milestone as RiskCherry continues to progress at speed. This achievement allows us to enter the UK market, which is one of the largest and most sophisticated in the world for online gaming. RiskCherry’s ambition, which we are well on the way to achieve, is to be in all the major regulated markets where our clients operate.

Q: What are your immediate plans for the market and have you already reached out to potential customers interested in having their games launched locally quicker?

Gaining UKGC approval allowed us to immediately service the demand from our clients there. From the many discussions we are having with existing and potential clients there is a clear gap in the market for RiskCherry, how we position ourselves and how we offer our solution. The level of pent-up demand from game studios to have their new content certified in the most efficient and effective way is high. We are here to simplify the process for them and to allow them to get games to market much faster than they previously could.

Q: Why do studios need services like the ones that RiskCherry offers?

Game studios operate in an increasingly regulated and complex environment. RiskCherry was founded out of the clear need for a newcomer to the market who truly understood the challenges that game studios now face, building out our offering from a position of knowledge.

We are highly experienced, with many of our team previously having key roles in game studios, our core team have held roles such as COO, Director of Technical Compliance, Head of Technical Account Management, Lead QA, Game Mathematician, and more. What we are saying is that studios need our services and our team has been through this process on many occasions and are experts at navigating this efficiently.

Because of this, we have developed a market-leading Client Portal which has end-to-end functionality, allowing a game studio to administer the entire process of certification. To assist with this, we’ve built in a large amount of automation to the processes and tools behind our portal so that it becomes as efficient as possible.

Q: What are the main challenges studios face when trying to regulate on their own?

The regulatory landscape for online gaming is a fragmented and a constantly evolving space, it has become an increasingly complex area for game studios to navigate. Ten years ago, there were very few regulated markets to deal with compared with today’s backdrop where operators expect game studios to be in 20+ markets and also competing with an ever-increasing competition. RiskCherry is here to support studios without unnecessarily slowing them down – in short, we are making certification simple.

Q: What is next for RiskCherry - do you have other surprises for 2023?

We are committed to continuous innovation and expansion. For the remainder of 2023, we plan to extend our footprint to additional jurisdictions and are in the early stages of enhancing our tools as we incorporate Artificial Intelligence and machine learning. These tools aim to make the whole process even more efficient and increase our ability to serve customers across the globe.

Image credit: Casino Guru News