Jack Crabtree: "Casinos with a SEAL can acquire players faster"

• Gamecheck highlights how its SEAL verification and blockchain tools are helping casinos build trust, boost player acquisition, and improve long-term value
• Tier-one operators embrace third-party verification, while smaller operators are often more hesitant, according to Jack Crabtree at ICE Barcelona 2026
• Gamecheck works to prevent SEAL falsifications, ensuring only verified casinos can display the badge, strengthening industry integrity

At ICE Barcelona 2026,Casino Guru News sat down with Jack Crabtree, Head of Sales & Partnerships at Gamecheck, to talk about how their verification tools and Gamecheck SEAL are changing the way casinos think about trust, compliance, and growth.

In the interview, Crabtree explains why brand reputation is no longer enough and how third‑party verification with the Gamecheck SEAL helps tier‑one operators lead the way on fair play.

He also shows how blockchain‑linked seals, global image monitoring, and collaboration with Casino Guru on fake games help new casinos build trust faster and can boost acquisition and long‑term player value when paired with a strong customer experience.

Crabtree talks about what it means to be a headline sponsor at ICE Barcelona’s Sustainable Gambling Zone, and how it helps build brand awareness. Ultimately, operators often wonder "why" they need to prove that their games are verified by the suppliers since they have their license to operate in a jurisdiction.

However, Gamecheck has concluded that players can really struggle with understanding what games are verified and what are not, which is where Gamecheck SEAL comes in.

As to how receptive different operators are to the Gamecheck solution, it depends on who they are. Smaller and regional operators may be reluctant, while tier-one operators usually find this to be an important way to strengthen their offer and burnish their credentials on trust and reliability.

Even more importantly, Gamecheck pays attention to the fact that its SEAL can be the subject of falsifications, whereby rogue actors or companies that have failed to meet the certification process end up displaying the badge anyway.

Gamecheck can ensure that unverified operators cannot link back to its website to perpetuate their schemes, and the company similarly works with platform providers to strengthen against copycats.

The interview with Jack Crabtree is well worth watching in its entirety on Casino Guru News’ YouTube channel.

Image credit: Casino Guru News