World Gaming Week set to generate 1.5m business meetings

• World Gaming Week is set to generate 1.5m business meetings over the event
• This is a new record with Clarion Gaming, seeing heightened interest in networking, pre-arranged and impromptu meet-ups
• ICE and iGB Affiliate 2026 are set to return bigger and more impactful than ever

World Gaming Week is set to generate an unprecedented impact, argues Clarion Gaming Managing Director Stuart Hunter, who teased the upcoming events and what attendees can look forward to.

Held from January 18 through January 23, the event will host several opportunities for industry insiders from 180+ nations to engage, network, and expand their opportunities.

Commenting on this opportunity, Stuart said: "Whilst ICE and iGB Affiliate themselves take place over three days, we officially celebrate World Gaming Week from 18–23 January, with a host of special events taking place across the city of Barcelona. Bringing together a projected 65,000-plus delegates from more than 180 countries, there is absolutely no doubt that this is the most important week in the gaming calendar."

Stuart is estimating that 1.5m pre-arranged and impromptu business meetings will be taking place during the event, drawing on the available data logged in the ICE app, and extrapolating from there.

"These conversations, involving suppliers, operators, regulators, politicians, and policy makers, will help define the future of gaming across continents during 2026 and beyond, confirming once again that ICE and iGB Affiliate Barcelona is where the world of gaming goes to do business," he added.

ICE and iGB Affiliate Barcelona are set to have more than 750 exhibitors, and offer opportunities to attendees and showcasing companies to mutually benefit. Furthermore, Clarion Gaming estimates that there will be more than 25,000 products and services showcased throughout the event.

"Focused on accelerating innovation in responsible play, the challenge invites operators and their partners to harness AI to help build a sustainable future. By bringing together global technology leaders, innovators, and gaming thought leaders, we aim to help the industry better understand how AI, cloud, and fintech will shape the next generation of gaming," Stuart teased of what people can expect by attending.

ICE and IGB Affiliate Barcelona 2026 are set to return and reunite the industry’s global elite, allowing them to chart a course for 2026 and showcase their products, designs, concepts, and successes in one of the most successful environments.

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