William Hill signs new technology agreement with Twenty3

The sports technology platform that optimizes and consolidates data from leading providers, powering betting and gaming companies, Twenty3, announced it forged a new partnership with William Hill, the globally recognized sports wagering and iGaming operator. Details regarding the new collaboration announced Monday reveal that the betting operator will benefit from the technology provider's Content Toolbox.

Although the collaboration was announced this week, Twenty3 revealed that William Hill leverages its innovative and engaging technology from the start of the 2023/24 football season. As a result, the betting operator offers a wide range of custom graphics and visualizations that help engage with customers. At the same time, those graphics help deliver vital information through a variety of digital channels.

Andrew Cox, Twenty3's Co-CEO, was excited about the new collaboration. In a statement, he commented on the topic saying: "We’re always thrilled to be selected to provide one of our many sports data solutions to new customers but particularly when it’s a business of the stature of William Hill." Moreover, Cox pointed out: "Our Toolbox outputs help our clients to simplify a dizzying array of data insights in ways that can be quickly differentiated and tailored to meet their own brand requirements, as well as personalized to the specific interest of their audiences."

Twenty3's Co-CEO confirmed that there are plenty of options for sports bettors when it comes to soccer. Still, Cox revealed that Twenty3's innovative tools are vitally important for affiliates and operators that want to engage with bettors and deliver unique in-play and pre-match content.

Lee Baker, William Hill's Organic Social and Content Manager, spoke about Twenty3's innovative technology. He explained that the company is delighted to leverage the leading offering provided by Twenty3 and predicted that the Content Toolbox will supercharge William Hill's tools for developing content.

Baker added that William Hill is renowned for its exceptional expertise and rich heritage when it comes to sports wagering. According to him, Twenty3's Content Toolbox enables the company to further elevate the experiences and excitement it can bring to its clients.

"With the latest, official stats and facts across the Premier League and more at our fingertips, presented in graphics which amplify our eye-catching look and feel on social, we’re able to deliver the best content for our followers to enrich their watching and betting experiences," explained William Hill's Organic Social and Content Manager in conclusion.

Image credit: Twenty3