SBC Summit Americas to host the Latin America Sports Betting & Casino track

• SBC Summit Americas to feature the dedicated Latin America Sports Betting & Casino track
• The track will feature multiple dedicated panels and sessions addressing current challenges, opportunities, and consumer preferences
• The track is hosting some of the most prominent industry figures as speakers, and people joining the discussion

SBC Summit Americas is gearing up to be the most influential regional gatherings and events, covering the betting, iGaming, and online casino industries, and bringing together key decision-makers and the industry’s most innovative and best-known names.

SBC Summit Americas raises the bar with Sthe ports Betting & Casino track

As part of this format, SBC Summit has confirmed that the event will feature the Latin America: Sports Betting & Casino track, which will offer an opportunity for operators, suppliers, regulators, and technology leaders to come together and address some of the biggest challenges of the fast-evolving business field.

Previously, SBC Events announced the North America track. The track will focus on practical approaches to product design, technology deployment, market strategy, and more - all with a clear emphasis on regional developments and specific needs across Latin America.

Delegates will naturally have the opportunity to discuss and get a hands-on approach to how AI is changing the current landscape, and what role technology continues to play.

SBC CEO and Founder Rasmus Sojmark: "As more countries across Latin America embrace a regulated gaming market, success depends on understanding the demands of local players, creating product catalogues that are designed for mobile, and applying technology in a way that enhances trust, safety, and long-term engagement."

"This track examines how operators and suppliers can innovate to create great player experiences and build businesses that work for the diverse markets across Latin America," Sojmark added.

Focusing on consumer preferences, regulatory challenges, tech, and more

The track will feature prominent panels such as the LatAm Betting Boom: Technology and the User Experience, which will tackle how technology is shaping the UX in Latin America.

Another part of the track features the Future of Sports Betting in Latin America, which will take a multi-pronged approach to regulation, mobile technology, rising investment, and more. The panel will similarly outline the strongest commercial markets regionally and how operators may position themselves more strongly in those.

Another prominent part of the event is the Mobile-First Design: Games Designed for Being on the Go, which will take a look at how players engage with operators and brands through smartphones.

Moving on, the Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America will similarly address how lotteries stand to benefit from modernizing their platforms and tapping into a multi-channel audience, including mobile, online, and retail.

The event will feature a long list of dignitaries and industry-insiders who have helped shape the Latin American iGaming industry, among whom are Marcos Bonetti (Co-Founder & CMO, Appuesta), Ximena Martinez (Chief Marketing Officer, WPlay), Emilia Perez (Marketing Director LATAM, Rush Street Interactive), Andrea Rossi (Commercial Director, Betsson Group), and Pablo Viana Ruiz de Aguirre (Head of Latam, RETAbet), to mention a few.

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