SBC Summit Canada details tracks, shares further event information

• SBC Summit Canada 2026 is set to return in May, with the event addressing the current challenges the industry faces
• The exhibition will focus on talking about Ontario and Canada-specific iGaming and challenges, such as international liquidity and payments
• SBC CEO and Founder Rasmus Sojmark is excited about the new event, arguing that it would provide commercial guidelines

SBC Summit Canada 2026 is due to return on May 19-21, and the event’s hosts have already outlined more details about what to expect up ahead. The Metro Toronto Convention Center will host one of the most pivotal industry gatherings in North America, with the SBC Summit Canada, focusing on a range of topics and discussions, among which are:

• Sports Betting & iGaming
• Affiliates & Advertising
• Payments & Compliance
• Payment Protection
• Land-Based & Lottery
• Cybersecurity

The event will focus on addressing pressing matters in the gambling industry in Canada, along with the implications of Bill S-211, changes in gambling advertising, and the overall business climate.

Naturally, SBC Summit will address the opportunities and challenges that arise from the upcoming 2026 FIFA World Cup, as well as a possible shift towards peer-to-peer gaming liquidity that draws from international markets, and the chances of Ontario actually having lawmakers and regulators to get behind the suggestion.

Commenting on the upcoming event, SBC CEO and Founder Rasmus Sojmark welcomed the opportunity to see the event take place at such a crucial moment for the industry in the country:

"2026 marks a pivotal moment for the Canadian market. Global sporting events, potential new launches, and national regulations are set to reshape the industry in ways never felt before. This year’s conference ensures the industry is ready for what’s coming, providing the clarity and commercial guidance businesses need to turn this moment of change into an opportunity for growth."

Each track will bring in respected professionals in their fields, who will help impart meaningful insights and help advance specific dialogues, offer insights into upcoming and ongoing trends, and help address sector-wide challenges.

Among the prominent industry figures attending the event are such industry heavyweights as iGaming Ontario CEO Joseph Hillier, OLG President & CEO Duncan Hannay, Bet99 CEO Jared Beber; Paul Burns, Canadian Gaming Association President/CEO, and others.

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