Stake debuts poker vertical on global domain

Stake.com, a renowned cryptocurrency sports betting and iGaming company, has introduced a new part to its sprawling operations with the launch of a poker vertical for its dot com domain worldwide.

Stake Poker becomes a reality with new global launch

The new product allows the company to further diversify its selection of games and bring more value to players, both existing and incoming.

With a diverse range of options, Stake.com offers both Texas Hold’em and Omaha formats such as MTTs, bounty tournaments, freerolls, cash games, Sit & Go’s, and more, taking a leaf from the industry’s playbook.

Stake.com is also diversifying this rather run-of-the-mill selection with a few cool twists, such as straddles and run-it-twice, among others.

The arrival of Stake Poker is not a surprise, as the company already said that it would be working on a similar product. Frankly, with a breath of operations as wide as Stake's, it was hard to imagine the company not going after the poker vertical as well.

The first speculations about Stake Poker began to circulate in late 2023, when forum communities were abuzz with the rumored arrivals of a dedicated poker platform by the Easygo Gaming-owned company.

Stake.com is not targeting specific high-stakes markets like the United States, where the company has not yet moved onto local states.

However, the arrival of Stake Poker allows the company to leverage its global reach and strike home with a diverse audience of poker fans.

Poker vertical continues to be a feather in gambling operators’ cap

Albeit the poker vertical has been chronically underperforming in comparison to sports betting and online casino, poker is still considered a prize to have by the most successful gambling operators.

In this regard, Stake.com is not alone in pursuing a dedicated poker platform. Other companies, such as DraftKings have also expressed interest in the vertical, allowing them to complete a 360-degree portfolio.

Meanwhile, PokerStars, perhaps the world’s best-known online poker company, has been moving in the other direction, expanding its online casino to boost profitability and diversify revenue.

Previously, Stake.com increased its share in PointsBet, an Australia sports betting company, and now owns more than 5% of the company’s liquidity.

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