Sportradar focuses on athletes' wellbeing in new campaign

Sportradar, the global technology company, has set out to develop a new program designed to improve athletes’ well-being by focusing on mental health. The new initiative has to do with responsible gambling and the program is developed by Sportradar Integrity Services, the company’s arm that ensures that sports are free of manipulation and takes a proactive approach to protect the integrity of competitions.

Called Athlete Wellbeing, the program will be developed in collaboration with teams, college sports governing bodies, federations, and leagues to ensure that athletes are aware of the risks of gambling and how it could impact their lives. Sportradar Head of Integrity Services and Athlete Wellbeing for North America Jim Brown has called it a natural development of the company’s further efforts to ensure that sports participants are protected.

Brown spoke about the significance of the program and how it aimed to educate partners on the risks of sports betting and problem gambling, as well as the dangers to mental health excessive gambling habits could lead to.

He remarked that as a global leader in sports betting services, Sportradar is determined to ensure that its integrity services have a transformative effect on athlete wellbeing as well as the broader industry. The company has already teamed up with various experts who specialize in problem gambling and gambling addiction to ensure that its program has a positive impact on the sports world.

One of the people joining the program is Dr. Timothy Fong, who is UCLA Gambling Studies Program Co-Director and determined to assist with matters that impact students. Meanwhile, Sportradar has recently secured an important milestone by joining the National Council on Problem Gambling, an organization determined to help tackle the problem of addictive practices in relation to gambling across the United States.

The most recent move with Athlete Wellbeing has inspired NCPG executive director Keith S. Whyte to praise Sportradar’s unfaltering commitment to fighting problem gambling through education and by reaching out to all important stakeholders who can make this a reality.

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