SOFTSWISS Game Aggregator boosts portfolio with titles from BetGames

The gambling software development company offering a one-stop-shop for iGaming services and solutions for online gambling operators and sportsbooks, SOFTSWISS, announced details regarding a new strategic collaboration. The company confirmed earlier this week that the SOFTSWISS Game Aggregator penned an important partnership with the leading provider of live dealer betting products, BetGames.

Under the terms of the new agreement, lauded as a strategic partnership, SOFTSWISS Game Aggregator expanded its offering by bringing a unique and engaging portfolio of games. The new deal sees BetGames agree to provide its collection of live dealer betting games, powering Game Aggregator's offering.

As a result of this partnership, the provider of live betting content will expand its presence within the online gambling industry exponentially. At the same time, the SOFTSWISS Game Aggregator will bring enhanced live casino games for its partners.

Thanks to the new deal operators that collaborate with Game Aggregator will be able to access recent hits from BetGames, including Instant Lucky 7, as well as titles from its flagship Lotto range and games like War of Bets, among other fan-favorite titles.

Yury Mikhaylov, BetGames' VP CIS, commented on the topic in a statement. "Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator, and bring an exceptional gaming experience to players worldwide," he explained. Finally, Mikhaylov pointed out: "This deal is a great fit for both parties, not only owing to our leading positions in the respective fields, but also due to the alignment of our growth plans."

Tatyana Kaminskaya, the Head of SOFTSWISS Game Aggregator, added: "This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players." In conclusion, she pointed out: "We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners."

Currently, Game Aggregator plays an important role within the SOFTSWISS product ecosystem. It offers more than 16,000 titles from more than 190 leading iGaming content providers. As an award-winning product, Game Aggregator has secured many prizes in the last few years.

The collaboration with BetGames comes after SOFTSWISS released details regarding a new study that identified the importance of offering a wide range of games. At the time, the company said that 73% of its clients highlighted the importance of a diverse portfolio of games whenever they select an iGaming supplier. In other words, this partnership meets the needs of SOFSWISS' growing portfolio of partners.

Image credit: SOFTSWISS