Soft2Bet boosts iGaming content with Lady Luck Games

The Swedish game studio delivering innovative content for the online gambling industry, Lady Luck Games AB, announced a new partnership, helping it expand further the reach of its content and boost its position as a leading provider within the iGaming vertical. On Tuesday, the company confirmed it signed a deal with the leading sportsbook and online casino operator, Soft2Bet.

Under the terms of the new collaboration, Lady Luck Games agreed to supply its portfolio of engaging and unique games for customers of the operator. Thanks to the new deal, Soft2Bet will expand further its offering and deliver unique titles for its growing player base. This, in turn, is expected to boost the operator's growing position as an online casino and sportsbook operator.

On the other hand, via the new collaboration, Lady Luck Games significantly expands the reach of its innovative games and taps into new audiences. As a result, the company strengthens its presence in the ever-growing online gambling market, delivering unique gaming experiences.

Besides having a presence in strategic gambling markets around the world, Soft2Bet currently offers a wide range of casino games. As a leading sports betting and online casino operator, the company has already established multiple other partnerships with leading globally recognized brands such as Wazamba, YoYo Casino as well as CampoBet. Currently, Soft2Bet holds a license from the Government of Curacao and the Malta Gaming Authority.

George Wadsworth, Soft2Bet's Head of Casino, shared his excitement about the deal in a statement saying: "Lady Luck Games has quickly gained a reputation for developing visually stunning and highly engaging casino games." He acknowledged that the leading studio provides engaging and high-quality casino games.

"Their unique game mechanics and commitment to innovation align perfectly with our vision of offering the best gaming experience to our players," explained Wadsworth. In conclusion, he said: "We are thrilled to embark on this journey with Lady Luck Games and eagerly anticipate the positive impact this partnership will have on our platform."

Mads Jørgensen, the CEO and co-founder of Lady Luck Games, was similarly excited about the deal and said: "Our collaboration with Soft2Bet marks a pivotal moment in our journey to becoming a top-tier casino game provider." He added that Soft2Bet has already established its presence in multiple important jurisdictions around the globe.

According to Jørgensen, the reach of Soft2Bet in combination with Lady Luck Games' engaging, quality and innovative content will develop a "powerful synergy" that is expected to boost the growth of the two companies. Finally, he noted: "We are confident that our innovative games will captivate Soft2Bet's players and contribute to our mutual success."

Image credit: Lady Luck Games