SBC Summit Latinoamerica focuses on AI-driven player acquisition

SBC Summit Latinoamerica will be one of the best events to visit this year if you are looking to garner further understanding into how player acquisition may work better, and how to leverage AI in the process.

The event, which is expected to reunite 4,000 industry professionals, will remain on the cutting edge of the industry by providing insightful and important know-how to industry insiders who are looking to secure and better understand how player acquisition can boost their own operations.

This is all part of the Affiliates & Advertising conference track, which is scheduled for the first core day on Wednesday, October 30, and will reunite several industry leaders who have been open to sharing their knowledge, exchanging expertise, and joining in the collective efforts to shape the industry and its future at a time of rapid growth.

The Strategic Approaches to Affiliate Marketing Success in LATAM panel is among the ones that will address this heads-on, and particularly from an affiliate point of view. The panel will reunite a number of established experts, including:

• Florencia Brancato (Head of Markets, Pinnacle)
• Joaquin Gago (CEO, BETANDEAL)
• Adrian Tejeda (Affiliate Marketing Department Lead Logrand Entertainment)
• Priscila Pio (Head of Sales, BETANDEAL) – Moderator

The next panel to keep an eye for is the Attracting Players: Strategies for Driving Traffic Acquisition in LatAm. This part of the conference will include speakers such as:

• Erick Sapien (Director, Gana777)
• Anton Rublievskyi (CEO, Growe)
• LauraGago (Head of Operations, BETANDEAL),
• Rodrigo Cambiaghi (Senior Sales Executive Digital Advertising LATAM, Sportradar)
• Christopher Iyahin Guzman (Head of Affiliates, Strendus)
• Victor Arias (VP Latam Operations, Pragmatic Play) – Moderator

The other panels will focus on Navigating Responsible Marketing Through Social Media & Influencers, which will see the following guest speakers:

• Cristian Barbosa(Director Strategic partnerships & Gambling, Better Collective)
• Jimena Agudelo(Marketing Manager Latam, Growe)
• Emilia Perez(Marketing Director, Rushbet)
• Tomas Enrique Garcia Botta(Partner, MF Estudio Abogados) – Moderator

Last but hardly least, the discussion during the conference will pivot towards AI and the technology’s impact as part of AI's Impact in Sports Betting Operations. The speakers include:

• Juan Carlos Garcia (VP Desarrollo de Negocios, JuegaEnLinea)
• Gonzalo Merino (Director Product, Apuesta Total)
• Mauricio Soto (Account Executive Latam, Optimove)
• Diego Salas (Sales Manager, Altenar) – Moderator

The event will have multiple other tracks, including leadership and a closer look at regional markets for attendees to garner a better understanding of the burgeoning Latin American region.

Image credit: SBC Events