Registrations for the upcoming iGB L!VE, due to hold its first London edition, are now open and available at the official website. The event is moving from RAI Amsterdam to ExCeL London as the format continues to evolve and expand its reach and clout within the industry.
Commenting on this new development, and the anticipation for the upcoming gathering, Naomi Barton, Global Portfolio Director, said that the industry has entered a period of exponential growth, and so the event has evolved to reflect and meet the needs of the industry as well. In a statement, Barton explained:
"Something we have observed from conversations with our customers is that buying cycles are becoming faster and more complex. Our insight tells us that it’s not just the decision makers that play a critical role, we need to have all the people who implement change present as early as possible in the conversations to get products to market quickly and efficiently, so organisations can in turn respond to the needs of their customers and players. So this move signifies a real turning point for the event as we move to London."
This is the latest defining moment on the industry event calendar and follows the widely successful edition of ICE Barcelona 2025 hosted by Clarion Gaming, which set new records, as previously reported. London is hailed as the birth city of iGaming, with some of the 50 most influential companies in the industry and more than 37,000 iGaming professionals based in the city.
"Being based in London will attract more visitors from the UK but also significantly increase the attendance from mainland Europe, giving us greater access to the most important core markets and the most exciting emerging markets, including LatAm and CEE. With more investors and igaming decision-makers being based in London, we will also be able to attract more of the people who are critical to the future development of the igaming industry," Barton explained.
iGB L!VE London will also be the largest event in this format on record, covering 22,000 sqm of product innovation and inspiration. The gathering will reunite an estimated 15,000 iGaming and affiliate representatives at the ExCeL London on July 2-3, 2025.
More information about the event and information about participating and attending may all be found at the official website.
Image credit: Unsplash.com