Clarion Gaming has much to be happy about with the company confirming that the 2025 editions of ICE and iGB Affiliate are set to become the most attended events in the formats’ history.
The news, shared via email with Casino Guru News by Clarion Gaming Managing Director Stuart Hunter, indicates that the events have been able to set a new attendance record, directly corresponding with the events’ stature and the fact that it has not failed to draw an ever-growing crowd of industry professionals.
"Whilst we are in the process of undertaking all of the forensic checks and data interrogations, I can confirm that the combined attendance for both shows will set a new world attendance record for any gambling event," Stuart explained, adding that an attendance of at least 56,000 people has been realized.
He noted that this was an already better result than the 52,345 reported during the last edition in London. However, a final analysis is now underway to pinpoint the exact numbers and see how many people attended the events that wrapped up last week in Barcelona, Spain.
Further information about the events will be distributed in the week commencing on February 3, Stuart further added. He also noted:
"I believe the experience we enjoyed in Barcelona and the window it provided on the industry was a result of a number of factors. Our world-class exhibitors and the contractors they employed delivered an unbelievable representation of the industry, the Clarion Gaming team showed why they are the very best in the business working seamlessly with their peers at the Fira Gran Via Barcelona, the marketing and creative campaign resonated with our stakeholder communities and finally, our host city demonstrated why it is such a popular international destination."
All told, the decision to move sticks from London to Barcelona has been hailed as a success by Stuart and his colleague, who were pleased with the turn the exhibitions took.
With more than 1,000 gambling brands across ICE and iGB Affiliate and numerous initiatives, such as the World Gaming Forum, ICE Esports Invitational, the Sustainable Gambling Zone, Pitch ICE, and iGB Affiliate Conference Program, the Brazil Now Seminar, Tribal Partnership Seminar and the rollout of the ICE Research Institute and the Diversity Equity Inclusion and Belonging program, Clarion Gaming has much to be happy about.
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