ICE 2025 breaks all records and here are the highlights

• ICE brings in more than 50,019 unique visitors and 92,842 total visits
• The event draws 9,082 people to iGB Affiliate for a total across the two events of 59,101
• ICE 2025 delved into sports, casino, esports, responsible gambling, and start-up incubation

The now-concluded ICE 2025 has finally wrapped up with the event proving to be not just the most successful industry gathering in Clarion Gaming’s history, but possibly – the industry as a whole. The event that took place earlier this year drew visitors from 186 countries and brought together 50,019 confirmed unique visitors in what turned out to be the biggest ICE event to date and its first showing in Barcelona, Spain.

The number of unique attendees reached 59,101, who converged upon the Fira Gran Via Barcelona to join both ICE and iGB Affiliate to be part of this history-making gathering. iGB Affiliate recorded a steady increase of 24% more visitors this year, with a total of 9,082 people.

In the meantime, Spain brought in the most visitors at ICE as a whole, with 8,954 people from the country, followed by the United Kingdom with 6,518 people, Malta with 3,074, Cyprus with 2,328, Ukraine with 1,938, and the United States with 1,730 visitors each.

Italy, Bulgaria, and Germany also had strong local representations with 1,496, 1,252, and 1,157 people respectively. First-time attendees of ICE reached 42% of the total of 50,019. A total of 305 approved regulators attended ICE 2025, a 45% increase from 2024.

Among the worthwhile and noteworthy achievements realized by Clarion Gaming was the expansion of its Sustainable Gambling Zone, which doubled in size during the event and put a strong focus on player protection and safety.

The event’s incubator, Pitch ICE, also enjoyed a record-setting year, with 72 applicants participating, and another innovation had to do with the Esports Arena which drew crowds in and raised awareness for the vertical as well as demonstrated its potential. The Oddin.gg-hosted ICE Invitational – CS2 tournament reached 600,000+ unique views.

Casino & games remained the primary area of focus for most companies who attended ICE 2025, with 35% of all attendees focusing on these particular verticals, followed by sports betting, which accounted for 17% of the 2025 edition’s attendees.

All told, ICE 2025 has been a phenomenal event and the latest numbers indicate that there is still room for growth and untapped potential to explore.

Image credit: Clarion Gaming/ICE