Playson launches with Casino Du Lac Meyrin SA in Switzerland

Playson has expanded in the Swiss iGaming market with Pasino, the online arm of Casino Du Lac Meyrin SA. The partnership will allow the acclaimed supplier to provide the prominent local brand with a string of excellent games brought directly from the supplier’s content library.

Pasino is also one of the fairly newer entries into the digital space in the country’s market, founded in 2019, and building a solid local footprint and reputation for bringing players the best possible experiences. This will be further reinforced by Playson’s injection of Hold and Win titles, including CrownandDiamonds, 3 Pots Riches, and Wolf Land.

As the digital arm of Casino Du Lac Meyrin SA, Pasino.ch is in a unique position to benefit from the support of an established operator, but it is also forging ahead and writing its own story, making sure that it provides a competitive experience in the competitive market where differentiation is the only way forward.

Commenting on the latest opportunity, Pasion Managing Director Rupert Ecker has said that Playson does indeed bring innovative and refreshing titles to Pasino’s library, and the partnership is a sign that the casino brand is determined to continuously provide its players with the best possible content across the board.

Meanwhile, Playson Sales Director BlankaHomor has said that she was similarly excited to see this partnership take place, with Pasina one of the top operators in the country by and far.

"Our amazing portfolio continues to grow and Pasino players will have the opportunity to experience some of the games that prove so attractive to the country’s population," Homor added, commenting on this opportunity.

Playson has been busy building up its portfolio in a variety of markets. The company recently expanded in the Netherlands with Betnation, a prominent local operator, bringing a variety of hard-hitting titles to the fore.

Playson also signed a similarly interesting partnership with 888casino, which covers four jurisdictions, including Romania, Sweden, Denmark, and not least, Italy. The supplier is present in 22 regulated markets and has more than 140 partners all over the globe.

Pasino and Playson both hope to now attract more players to their respective offers and continue to deliver on excellent experiences for their customers and audiences, marking the beginning of what the companies hope to be a successful collaboration.

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