Playson grows Dutch presence with Betnation

Playson, an innovative supplier of online casino products and games, has expanded its presence in the Netherlands through a partnership with Betnation, a local operator. This new content alliance allows Playson to further strengthen its position in the market.

Betnation will receive a number of excellent games that will be integrated directly into the Dutch domain, including Coin Strike: Hold and Win, Buffalo Power 2: Hold and Win and not least, 3 Pot Riches: Hold and Win, with the signature feature available in all of the three titles.

The partnership will strengthen both companies’ presence in the regulated Dutch iGaming market and will help establish them further into one of Europe’s fastest-growing and most lucrative jurisdictions for sports betting and iGaming. Playson has also been reporting strong results in the country, having established itself as the go-to supplier for many of the local operators.

Commenting on this partnership, Playson Sales Director Blanka Homor said that Betnation is indeed a fast-growing and exciting operator for Playson to be teaming up with and especially in the Netherlands.

"The country continues to garner a lot of interest with its online market continuing to evolve. As we strive to grow and reinforce our position, it’s important that we continue striking deals like this", Homor added.

Playson has similarly had many interesting developments to report over the past weeks. The company signed a multi-market expansion with 888casino, a respected and trusted iGaming brand with whom Playson is in good rapport. The pair increased their existing partnership to cover four new jurisdictions, including Italy, Romania, Sweden, and Denmark.

The supplier has been determined to make its presence felt across Europe and beyond. The company signed a partnership with Winbet for Romania and another one with Vincitu in Italy. The Netherlands as a market continues to attract interest from Europe’s major gambling companies, with LeoVegas Group recently obtaining a five-year license.

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