Playson strikes content deal with Winbet for Romania

Playson has agreed to establish a new alliance with Winbet, a prominent iGaming brand, which will now cover the Romanian market. Thanks to this new partnership, Winbet will significantly increase the portfolio of online casino games it has to offer to players in the local iGaming market, including many of Playson’s top-ranking titles, such as Luxor Gold: Hold and Win, Diamond Fortunator, Royal Coins: Hold and Win, and more.

Winbet is an established operator in the Romanian iGaming market which makes this partnership valuable to Playson as well, as the supplier wants to continue delivering its products to new audiences and help boost awareness for what it has to offer. Playson has developed a number of engaging and innovative games that drive strong results for businesses and strike home with players.

Playson Head of Partnerships Christos Zoulianitis welcomed this fresh content alliance and said that the company was absolutely delighted to have agreed on this new partnership and now expand in the regulated market in Romania. "We’re always happy to deliver our content to more players, giving more slots-enthusiasts the chance to play and experience our thrilling product offering," Zoulianitis said.

Winbet Head of Casino Online and Landbase Cristian Nita shared a similarly optimistic outlook about the partnership between the two companies. Nita said that picking Playson as Winbet’s next content partner was a simple enough choice, owing to the supplier’s outstanding track record and detail in creating and developing fantastic titles.

Winbet was excited to welcome such an esteemed partner, Nita said, and added that the company was looking forward to seeing how the games would be received by local audiences. Playson has been doing well across the regulated European iGaming market.

The supplier managed to enter the Dutch iGaming market through a tie-up with Bingoal in February. The company has also been able to secure other partnerships in Romania. In March, Playson also set up a partnership with LasVegas, another local operator and a known name to players.

To back its extensive expansion efforts, Playson has managed to also work on appropriate promotional tools that will help the company to further connect with audiences and assist partner operators in engaging with their customer bases. Playson also recently received a number of nominations for the EGR B2B Awards 2023.

Image credit: Playson