Pariplay announces new content deal with Betsson

The leading provider and aggregator of content for the growing iGaming industry that is also a part of NeoGames, Pariplay, announced it signed a new agreement with Betsson, a globally recognized operator within the online gambling industry. Thanks to the new deal, announced Thursday, the operator will tap into a wide range of portfolio from the content aggregator.

Under the terms of the new deal, Betsson will gain access to a range of products from Pariplay's aggregation platform, Fusion. Moreover, per the terms of the new content partnership, the operator will gain access to all games from its in-house games studio, Wizard Games.

Laura Peretta, Betsson's Supplier Relations Manager, shared her excitement in a statement, saying: "Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it's a great moment to sign a deal that increases the options available for our players." Finally, she explained: "The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in."

Andrew Maclean, Pariplay's VP of Sales, added: "We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe."

According to him, Betsson will benefit from accessing the company's Fusion aggregation platform. Maclean said that thanks to the new deal, the company will be able to deliver a wide range of content for its growing customer base, while at the same time leveraging unique customer engagement tools and solutions. In conclusion, he said: "It is the next step in what I believe will be a long, successful alliance."

Via the new partnership with Pariplay, Betsson will leverage the content for strategic markets. The deal is expected to deliver the content to Betsson customers in Denmark, Spain and Sweden. Additionally, the company will leverage the leading games to other key markets around Europe.

The new deal comes on the heels of another partnership announced by Pariplay only recently. Earlier this week, the company confirmed it inked a deal with BoyleSports, a popular online wagering operator. This deal helped expand further the reach of Pariplay's Fusion platform and at the same time extended the offering for the operator.

Before that, Pariplay added another partner to its Fusion platform. Only recently, the company confirmed it added content from the leading online game provider Mancala Gaming to its platform. Besides expanding further the content of Pariplay's Fusion platform, the new deal is expected to benefit Mancala Gaming by expanding the reach of its content.

Image credit: Pariplay