Pariplay agrees to deliver content for DraftKings in New Jersey

The gaming aggregator and content provider that is a part of NeoGames, Pariplay, announced a new deal, expanding further its presence in the growing North American market. On Friday, the company confirmed that it joined forces with the leading US-facing betting and entertainment company, DraftKings.

Per the new deal, Pariplay will deliver content for DraftKings in New Jersey. After the initial launch in the state, the company confirmed it plans to deliver content for DraftKings for other strategically important markets such as Michigan, as well as West Virginia. Moreover, Pariplay did not rule out future deals for additional jurisdictions with DraftKings. Still, such launches are subject to the relevant licensure, agreements and regulatory approvals.

Under the terms of the latest collaboration, content from NeoGames' in-house casino games studio, Wizard Games, will become available for DraftKings customers in New Jersey. Such would include the highly-popular Spirit of Mustang, as well as other titles that are well-received and popular for their localization for US audiences. What's more, the terms of the new deal will deliver third-party games, as well as exclusive titles from Pariplay.

Tsachi Maimon, NeoGames' President, shared his excitement in a statement released on Mach 10, 2023. He pointed out: "DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature."

In conclusion, Maimon said: "Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship."

The latest collaboration with DraftKings further boosts Pariplay's growing footprint in North America. At the same time, the company's aggregation platform continues to hold a leadership position for the region.

The deal with DraftKings in New Jersey follows another content partnership announced by Pariplay recently. Back in February, the company signed a deal with Betsson, the popular global gambling operator. The collaboration saw Pariplay grant Betsson access to Fusion, the company's leading aggregation platform.

This deal helped expand the offering of Betsson by delivering new and engaging titles. At the same time, the operator tapped into content from Wizard Games, further expanding its premium offering.

Before the collaboration with Betsson, Pariplay announced a multi-jurisdictional partnership with the fast-growing iGaming company Boyle Sports. Per the terms of that deal, the online operator gained access to titles from Wizard Games, powering further its operations in the United Kingdom, as well as the Republic of Ireland. The agreement also saw BoyleSports become a Pariplay Fusion platform partner, gaining access to top-performing games.

Image credit: Pariplay