Pariplay adds EQL Games to Fusion and grows in NA

Pariplay has expanded its Fusion platform through the addition of a new supplier and studio partner, EQL Games. The supplier provides a range of instant win titles which will dovetail nicely with Fusion’s existing offer and consolidate its content footprint, with a particular focus on the United States.

EQL Games will be rolling out its games with Pariplay’s Fusion with mostly lottery-focused operators across North America, an official press statement shared with Casino Guru News via email revealed.

EQL Games is already a prominent developer of iLottery products. The company operates out of Louisville, Kentucky, and the most recent tie-up will allow it to strengthen its presence consistently across the region, seeking out new partners, and expanding its geographical pull.

Pariplay is of course also benefiting from this opportunity. The company is keen to expand in North America, as the iGaming market is developing at a robust pace in the region. This means that companies such as Pariplay are in a unique position to benefit, but to ensure the highest share of the market, they would need to continually add relevant suppliers and strike meaningful partnerships.

Pariplay has so far been doing well on a global scale, with the company featuring more than 120 suppliers, along with their 14,000 or so games. EQL Games CEO Brad Cummings was excited to have this chance to work with Pariplay and see his company products roll out with Fusion.

"Our goal is to deliver lottery content that is novel, engaging, and profitable for lottery operators while making it available to as wide an audience as possible," Cummings assured. He lauded Pariplay for its considerable market reach and said that the aggregator is a great way to ensure that EQL Games continues to hit home with new audiences.

Pariplay VP North America Shivan Patel was just as keen on this partnership and he hailed the addition of the company as an important step forward for the Fusion platform as well. Adding high-quality content is the best way for the platform to position itself in new and developing markets, Patel argued, confident in the success of the recent tie-up.

Pariplay was itself recently featured as one of the studios for another aggregator, REEVO, which welcomed the company’s games along with products from Booming Games.

Image credit: Pariplay