PandaScore gives Betfred an esports boost

PandaScore, a prominent leader in the delivery of esports data and odds for betting companies, has established a new prominent partnership with Betfred, a respected brand with a global pull and a strong presence in betting markets.

The partnership will focus on strengthening Betfred’s esports presence in the United Kingdom, and give the company a boost in a vertical that is becoming more important to the gambling market in general.

PandaScore is bringing its own variety of products, along with 308 unique markets and 32,000 events every year. The data specialist argues that it helps with an annual increase in the turnover for operators of 33% on average.

To achieve this, PandaScore relies on a professional team of traders who are well-versed in esports and have the hard skills to drive results for partners. The team at PandaScore focuses on extensive player prop markets along with the BetBuilder feature dedicated to esports betting. There are other widgets, too, that allow partner operators to improve their positions in the esports betting market as well.

The partnership is not yet live with Betfred and PandaScore preparing for a launch later this year. PandaScore Senior Sales Manager Dasha Kirilishina said the entire company was extremely pleased to see Betfred turn to PandaScore for its esports products. Kirilishina similarly hailed Betfred as a leading operator that provides outstanding betting markets both online and offline. She added:

"We can’t wait to launch our product, delivering richer experiences for players and strong, sustainable growth for Betfred’s esports vertical."

According to Kirilishina, the "real work" begins only after a partnership has started, as PandaScore’s own team works hard to make sure that operators do benefit from the content tie-up. Betfred Trading Director Craig Reid was similarly pleased with the development and said that the entire company was looking forward to seeing how this collaboration would help the brand engage with a wider audience.

Reid noted that the appetite for esports products and esports betting in the United Kingdom has been growing. Therefore, it made perfect sense to bring someone like PandaScore on board to help with Betfred’s foray into the vertical.

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