EveryMatrix and Cashpoint ink technology agreement in Denmark

• EveryMatrix and Cashpoint have put pen to paper on a new technology agreement
• The former will power the latter's sportsbook operations, while enabling the leading brand to launch online casino in Denmark
• Executives at Merkur Group, Cashpoint's parent company, and EveryMatrix speak with excitement about the alliance

The leading iGaming software, solutions, content and services provider, powering casino, sports betting and payments companies, EveryMatrix, maintains a growth trajectory on the Old Continent.

On Wednesday, the company announced it reached a major deal with Merkur Group's leading retail and online sports operator in Denmark, Cashpoint.

Cashpoint strengthens betting offering, plans online casino launch

Under the terms of the new alliance, Cashpoint will benefit from EveryMatrix's leading turnkey platform technology.

Per the landmark omnichannel deal, the retail and online sports operator will power more than 1,000 sports betting terminals within its 230+ shops across Denmark with EveryMatrix's technology.

In addition, Cashpoint will launch its online sportsbook platform and enter the iGaming vertical with the debut of its online casino, expected in the second half of this year.

Last year, Cashpoint began searching for a new partner that was expected to deliver an innovative, omnichannel solution that could integrate its offering and enable it to enter the online casino vertical.

Thanks to the agreement with EveryMatrix, the operator will migrate from an in-house solution to the former's turnkey platform.

The completion of the migration and launch is expected just in time for the new football season.

EveryMatrix is delighted to deliver its leading technology

Mathias Dahms, Merkur Group's Managing Director Sports Betting, spoke with excitement about the alliance with EveryMatrix, Casino Guru News learned from a press release.

"This year, Merkur Bets will take another big step forward and take its already successful business in Denmark to a new level by switching to EveryMatrix technology and rebranding to Merkur Bets," he said.

Moreover, Dahms pointed out: "In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth."

Ebbe Groes, EveryMatrix's Group Co-CEO and Co-Founder, was similarly thrilled.

"The Cashpoint and Merkur brands are some of the most instantly recognizable brands not only in Denmark, but across Europe," he said.

Finally, Groes pointed out: "To partner with the team to deliver a project of this magnitude is both a privilege and yet another sign that more and more tier-1 operators and lotteries are turning to and placing their trust in EveryMatrix technology."

Last month, EveryMatrix agreed to power Fitzwilliam Sports, supercharging its market-leading product, FitzBet.

Image credit: EveryMatrix