Peter & Sons expands in Europe with SYNOT Interactive deal

• Peter & Sons teams up with SYNOT Interactive to rapidly expand its reach in Europe
• SYNOT Interactive provides tech solutions and will serve as a partner and reseller for Peter & Sons’ content
• Apart from pursuing partnerships with tech companies, Peter & Sons has been signing up content deals on its own

Peter & Sons, an acclaimed supplier of online casino content, has further consolidated its presence in Europe and boosted its footprint in the Baltics through a tie-up with SYNOT Interactive, which specifically covers the region.

Peter & Sons boosts European reach once again with SYNOT deal

Thanks to the partnership, SYNOT Interactive partner operators will have the option to add popular releases by the studio such as Barbarossa: Dragon Empire and Greedy Alice, among others, to their gaming libraries.

The partnership, though, focuses on other countries as well, with SYNOT Interactive and Peter & Sons covering a vast swathe of the group’s European market, including Latvia, Austria, Lithuania, Estonia, Serbia, and the Czech Republic.

SYNOT Interactive will help Peter & Sons in the capacity of a partner and reseller for the studio’s content, further allowing it to reach new customers and consolidate its presence in established markets.

"Peter & Sons brings a distinctive artistic flair to the online gaming industry, and that’s why we are delighted to make their content available to our operator partners across multiple jurisdictions," said SYNOT Interactive CCO Petr Březina.

He was joined by Peter & Son’s Founder and Commercial Director, Yann Bautista, who was similarly pleased with the opportunity to see the company strengthen its reach.

"Their modular, API-driven approach means they are an ideal partner as we continue to roll out our full portfolio across regulated markets," Bautista explained.

Opposed to bored, Peter & Sons expands with individual operators as well

The Barcelona, Spain-based studio has been focused on creating experiences which it styles as "anti-boring" in a bid to drive strong differentiation for its partner operators from what is already available on the market.

Apart from teaming up with aggregators and technological heavyweights, Peter & Sons has been pursuing growth on its own, with the company recently signing a content alliance with Betsson in Lithuania.

Peter & Sons has also teamed up with Fonbet in Greece at the end of October, further strengthening its European footprint through these individual partnerships. The alliance with SYNOT Interactive will allow the company to further expand and build on this momentum.

Image credit: Peter & Sons