Peter & Sons expands in Lithuania with landmark Betsson partnership

• Peter & Sons enters the iGaming market in Lithuania, a first for the supplier
• The partnership sees Peter & Sons deliver select games for the local operations of Betsson
• Both companies have welcomed the partnership and the opportunity to strengthen their iGaming footprint in the region

Betsson and Peter & Sons have strengthened their content collaboration, with the companies teaming up in Lithuania, a first for the supplier. Peter & Sons is venturing into the Baltic iGamingmarket with one of the most influential international and local operators, allowing it to quickly bring its games to dedicated online casino audiences.

Betsson and Peter & Sons join forces in Lithuania

The partnership sees a selection of the studio’s titles made available to players on the Betsson online casino platform, among which are Ghost Father Awakened, Zombie Road, Barbarossa: Dragon Empire, and others.

Both companies have hailed the significance of the deal and explained why it would prove a meaningful continuation of their joint efforts as well as a targeted approach in the market.

Yann Bautista, Founder and Commercial Director at Peter & Sons, was particularly pleased with the opportunity to see the supplier enter into a new regulated market and expand the impact of an operator the company valued.

"Betsson has a strong international reputation and a meaningful local presence in Lithuania, making them an excellent partner for introducing our games to players in the market," Bautista added.

Aurimas Silys, Managing Director at Betsson, was similarly content with the alliance, extolling the virtues of Peter & Sons’ games.

"Their games stand out for their distinctive art direction, original themes and engaging mechanics, making them a strong addition to our portfolio. We look forward to bringing their titles to Betsson players in Lithuania," Silys explained.

Peter & Sons eyes global expansion aside from localized pushes

Peter & Sons has not been limiting itself to a specific region, with the supplier looking to expand well across the European iGaming market and consistently. Just recently, the company teamed up with Fonbet in Greece, bringing 60 of its games to the operator from the start.

Beyond Europe, the supplier has also focused on growth in North America, partnering with Tonybet in Ontario, Canada, in September.

Image credit: Peter & Sons