Peter & Sons strengthens its Ontario and Alberta footprint with Tonybet launch

• Peter & Sons and Tonybet have expanded their joint offering in Alberta and Ontario, Canada
• This is the latest continuation of the pair's partnership focsed on regulated iGaming markets
• Tonybet has more than 15 years of experience prioritizing responsible play and the player experience

Peter & Sons has expanded its reach in Ontario and Alberta, Canada, through a partnership with Tonybet, a locally recognized brand and one of the most competitive iGaming entities in the province.

Peter & Sons and Tonybet continue to build on a strong relationship with a new launch

As Tonybet continues to expand and scale its presence locally, the operator has turned to Peter & Sons to bolster its content library, adding the acclaimed supplier to its list of providers as Canada tentatively scales its regulated online gaming sector.

Commenting on this, Peter & Sons Founder and Commercial Director Yann Bautista added:

"Tonybet has already been a valued partner for Peter & Sons, so seeing our relationship expand into both Ontario and Alberta is a natural and exciting progression."

He spoke of the Canadian iGaming market as an important part of the studio’s growth strategy and added that he was delighted to see this new alliance forged with Tonybet.

"We look forward to continuing this journey together as both our partnership and the Canadian market evolve," he further added. Tonybet and Peter & Sons have already been partnering for content in dot-com markets across the world, with the latest alliance just a further continuation of this time-tested bond.

Tonybet has been one of the longest-standing iGaming brands in the world, with 15 years of experience in regulated markets and a strong focus on player protection and responsible gambling, as well as providing a variety of innovative and cutting-edge products.

Tonybet’s iGaming credentials are established in Europe, North America and beyond

This partnership comes against a backdrop of a still hesitant iGaming market in most of North America, and specifically the United States, with less movement in the vertical compared to other popular options such as sports betting and prediction markets.

In the meantime, besides beefing up its library, Tonybethas also been focused on building player-focused experiences, such as tournaments. Back in July, Tonybet reached No. 1 in the casino category on Apple's App Store in Ireland, one of Europe's most competitive regulated markets.

Image credit: Peter & Sons