EveryMatrix agrees to power Fitzwilliam Sports

• Under the terms of a new deal, Fitzwilliam Sports will leverage EveryMatrix's leading technology to power FitzBet, its market-leading product
• The former taps into the latter's full turnkey sports and casino tech
• Powering FitzBet, EveryMatrix continues to grow its presence in the UK and Ireland

The leading iGaming software, solutions and technology provider, powering gambling operators across the globe, EveryMatrix, continues to grow its European presence.

On Tuesday, the company announced it joined forces with Irish bookmaker Fitzwilliam Sports.

The collaboration strengthens FitzBet

Under the terms of the new agreement, EveryMatrix agreed to power the Irish bookmaker with its full turnkey sports and casino technology.

As a result, Fitzwilliam Sports bolstered its mass market product, FitzBet.

The leading bookmaker's product debuted in the UK as well as Ireland and thanks to the agreement with EveryMatrix, it will scale up easily.

Paul Byrne, the prominent racehorse owner, runs FitzBet as the platform is shifting to online betting for the first time.

Leveraging EveryMatrix's leading tech stack product is expected to unlock significant benefits for Fitzwilliam Sports.

Notably, the former's cutting-edge technology is compliant, scalable and has already proven its efficiency in markets across the globe by powering leading brands.

Only recently, EveryMatrix inked an exclusive aggregation casino content partnership with betOcean in New Jersey, the United States.

EveryMatrix is excited to support FitzBet

Byrne, FitzBet's Director, spoke with excitement about the deal with EveryMatrix, Casino Guru News learned from a press release.

He recognized the new collaboration as a major step for FitzBet.

Moreover, Byrne pointed out: "Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead."

Ebbe Groes, EveryMatrix's Group Co-CEO and Co-Founder, was similarly thrilled.

"It’s a privilege to support FitzBet as they launch online for the first time," he explained.

Finally, Groes said: "They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK."

Agreeing to power FitzBet marks another successful agreement for EveryMatrix in the UK and Ireland.

Previously, the Tier-1 provider has played a major role in the launch of multiple leading betting and gaming brands in the region.

Image credit: EveryMatrix