EveryMatrix is expanding its offer with a brand-new tool designed to leverage the power of Artificial Intelligence to help root out instances of bonus abuse.
Bonus abuse is a practice where individuals register multiple accounts to scoop up the bonus, roll it over, and cash out any winnings thereof.
While the term may vary depending on the nature of the bonus, from involving criminals and syndicates to bonus hunting to multi-accounting, the bottom line is that it remains a serious concern for regulated operators, hurting their results and depressing their ability to provide fun and worthwhile experiences for honest players.
EveryMatrix’sBonus Guardian tool is the latest addition to the company’s sprawling toolbox, designed to address the issue head-on. Integrated into the EngageSuite and BonusEngine stack, the latest tool detects fraudulent player behavior before a partner operator begins to experience financial harm.
Commenting on the fresh launch, EveryMatrix Head of Casino Stian Enger said:
"Everyone in iGaming knows about the battle between fraudsters and anti-fraud prevention tools. Each side wants to get ahead of the other, but with BonusGuardian, we strongly believe we have a definite edge."
There is a strong incentive behind EveryMatrix’s decision to allocate efforts into building Bonus Guardian, as the company argues that 63% of all detected fraud in the online casino industry is tied to bonus abuse.
The age of AI has created unique challenges, with fraudsters now having access to powerful tools that allow them to create synthetic identities and exploit promotional offers as they have never been able to before.
Bonus Guardian is hailed as a context-aware solution that is able to differentiate between true accounts and fraudsters and has been focused on preventing bonus abuse in the first place. The tool will essentially stop bonus abuse early, while not entirely preventing it, but having an impact that significantly reduces any associated risks.
The tool also improves segmentation accuracy and player lifetime value, as well as reduces operational friction thanks to its intelligent fraud controls. Most importantly, however, EveryMatrix has developed a tool that is hailed as future-proof, an important distinction, given the emerging technological challenges the company faces.
"Bonus Guardian is not just another fraud filter. It is a living shield that adapts to everything that is thrown at thanks to the power of AI," Enger added.
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