EveryMatrix signs content aggregation deal with bet365

• EveryMatrix has signed one of its largest content aggregation partnerships with bet365
• The deal covers four regulated markets, with more major jurisdictions to come
• Both EveryMatrix and bet365 have hailed the collaboration as an important step forward for the companies

EveryMatrix has expanded its content reach through its SlotMatrix solution in a new alliance with bet365, a famed international sports betting and iGaming brand. Under the terms of the partnership, bet365 and the operator’s players will have access to more than 40 vendors.

The partnership also encompasses several major markets where both companies are up and running, including the United Kingdom, the Netherlands, Germany, and Mexico, as well as further territories that will be added to this list.

EveryMatrix is happy to sign one of its largest aggregation partnerships to date

SlotMatrix already has a vast library of games featuring more than 37,000 gamereleases by north of 350 suppliers, with the products of 40 now arriving at bet365 directly, including EveryMatrix’s own Armadillo and Fantasma Studios’ games.

Commenting on the exciting opportunity, EveryMatrix Group CEO & Co-Founder Ebbe Groes hailed the alliance as a clear example of SlotMatrix’s own staying power and importance in the industry.

"We’re thrilled such a world-renowned brand, such as bet365, has put its faith in us to drive its content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform, there really is no ceiling as to how far it can go," Groes added.

Bet365 welcomes the arrival of signature EveryMatrix products

A Bet365 spokesperson similarly welcomed the deal and its significance, with this partnership allowing both companies to considerably scale their offer and reach. The collaboration is the next step in the companies’ commitment to bringing exceptional products to players across the world, the statement read.

EveryMatrix has been consistently scaling up its reach by offering its products and services to prominent operators. In July, the company teamed up with BetTOM in the United Kingdom, and before that, in May, the game debuted its EngageSuite, a centralized gamification ecosystem bringing even more value to partners.

Image credit: EveryMatrix