March is customarily Problem Gambling Awareness Month (PGAM) in the United States, with some of the biggest names in the industry now stepping forward to promote core messages, initiatives, and education tied to responsible gambling and customer protection.
To this end, MGM Resorts and BetMGM have collectively announced a $1million expanded commitment to boost responsible gambling research, community partnerships, employee engagement, and public awareness, the companies shared in a press release.
MGM Resorts and BetMGM have jointly committed $450,000 to the International Center for Responsible Gaming (ICRG), the press release detailed, helping spearhead research that is essential to understanding how gambling-related harm occurs, and its subsequent impact on player behavior, specifically when it comes to sports betting.
MGM Resorts Chief Compliance Officer and SVP Stephen Martino had this to say about the latest initiative:
"As sports betting continues to grow, so must our understanding of its impact on our guests and customers. Investing in high-quality research allows us to be guided by valuable data and insights, which will ultimately help us support our patrons, communities, and industry."
MGM Resorts and BetMGM will contribute over $850,000 to national and state organizations in 2026 that are dedicated to addressing problem gambling through prevention, treatment, and the introduction of guardrails that specifically protect consumers.
BetMGM Chief Compliance Officer Rhea Loney added,
"Problem Gambling Awareness Month is an important reminder of our year-round responsibility to assist and empower our players. We prioritize player protection by investing in education, tools, collaboration, and meaningful support resources. Our commitment remains clear: to help every player make informed decisions and enjoy our products safely."
MGM Resorts and BetMGM are also stepping up their efforts across their properties and digital platforms, increasing RG messaging, an effort further bolstered by the GameSense program, developed and licensed by the British Columbia Lottery Corporation (BCLC), which helps drive the right message to players, as well as aids the companies’ employees in detecting gambling-related harm and intervening early on.
Image credit: Unspalsh.com
