Low6 and Rivalry teamed up for an F2P esports game

Rivalry Corp., a leader in esports betting and iGaming solutions, and Low6, a company that is focused on building solutions that help with sports gamification, revealed a new partnership that focused on a new free-to-play Pick’em game for the now-concluded 2022 League of Legends World Champions and Dota 2 The International 11.

These are the two most popular events in the world of esports and their respective communities. The game was available for both events and featured $25,000 across both big-ticket tournaments in prize pools that were divvied up to between most successful participants. Users simply had to join the game for free and place the match winners for each tournament. Commenting on this new addition, Rivalry CEO & Co-founder Steven Salz said:

"Our focus is consistently centered not only on engaging our existing customers but attracting new users onto our platform in innovative ways. Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users."

The app was originally introduced on October 20, and it resulted in more than 5,000 new registered users at Rivalry, once again demonstrating Low6’s commitment to successfully gamifying aspects of the experience and creating fresh opportunities for players and fans to enjoy esports betting in a safe and responsible way.

Low6 Co-founder and CEO Jamie Mitchell was similarly pleased with the developments and said that his company was very happy having worked with Rivalry and looked to introduce similar products in the future. Low6’s chief executive though did not hesitate to offer praise to Rivalry, a company that has established itself as the go-to esports brand.

The same sentiment was shared by Low6 CSO Josh Turk who was equally pleased to be connecting with Rivalry, a worldwide leader in the esports experience. Rivalry has been one of the most consistent and steadfast iGaming brands. It has been able to continually deliver on excellent results.

It’s latest report covering the third quarter was published recently and it demonstrated the brand’s resilience and sustained momentum. Results continued to go up for the company, which has branched out from esports into traditional sports betting and even online casino. Gen Z and Millenials remain the main audiences in global markets, the company said in a statement at the time.

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